Non-text content (1.1.1 – A)

Plain Language Recommendations

All linked images must have descriptive alternative text that describes the target of the link (not describing the image).


  1. The alt attribute has a length limit of 100 characters.

WCAG 2.0 Recommendations

Guideline 1.1: Text Alternatives

Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language.

Last updated: April 27, 2017

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  • Key Terms

    1. Must means do things in the manner described exactly.
    2. Should means do things in the manner described unless there is a good reason not to [i.e., instructor has other needs].
    3. [Supplementary information] is provided in square brackets.